Main Conference Day 1 — Wednesday 12th February 2014
THE LEADERS OF MOBILE SESSION
OPENING ADDRESS:Key considerations on the future progress and development of the industry:
Collaboration, the roles of the stakeholder and the opportunities that exist
The current status quo
Accelerating progress for all the industry stakeholders
Considerations, collaborations, and consumers
How Is The Ecosystem Developing?
What Are The Key Factors That Are Hindering Progress?
What Can Be Done To Accelerate Progress For All Industry Stakeholders?
What And Who Is Driving Greater Access And Enhanced Infrastructure?
How one of the world’s leading software companies are supporting local ecosystem growth
How is the ecosystem developing?
How are the big stakeholders collaborating with the rest of the industry?
What can be done to push consumers to adapt faster?
Where are the opportunities in the industry for SMEs to target?
Morning coffee break
TOMI AHONEN SPECIAL ADDRESS
The near future of mobile:
Where is the opportunity?
Mobile trends and tipping points
Apps, mobile web and media
Messaging, voice and communications
Money and payments
Device universe from dumbphones to tablets to wearables
Augmented reality: when and how big?
Question & Answer Session
MONETISATION — PRACTICAL PERSPECTIVE AND APPROACHES
Understanding and, therefore, taking advantage of the unique communications landscape on the continent:
A dissection of the digital media ecosystem, your audience, how to monetise it and why this will create a sustainable digital industry
Not everyone has a smartphone, but that’s no need to exclude them
Creating engaging campaigns, content and services that are truly audience appropriate
Let the focus be on how to actually monetise these digital channels
The rise of digital commerce in East Africa — what are the major factors driving and restraining progress?
One of the hottest topics across the continent – is 2014 primed to be the breakthrough year?
The rise of digital commerce in East Africa – what can be ascertained from the early development of the market?
The African mobile consumer – are they ready to purchase goods online?
Plans for the year ahead – what would help drive further adoption?
The practical element of monetisation – providing the apparatus to bridge the gap between mobile money and mobile/online transactions:
AWith mobile money so prevalent in the region how can online/mobile service and product providers incorporate it?
The issues with customer to business payments and why it’s a problem that needs to be solved for the good of the industry
The integration of mobile money into your payment process – why isn’t it as easy as it should be?
Verifying in real time, fraud prevention – an overview of how the hurdles to success can be overcome
Interactive Roundtable Discussions
Panel Discussions featuring
Tim LeggGroup Chief Executive Officer, Ole! Media Group & Managing Director, TEAMtalk Media
Nick MillerMANAGING DIRECTOR, JUMIA KENYA
Jones MrushaFounder, Jonsoft Group & Co-Founder KINU Innovation Hub
SARAH MUDUKUTITELECOMMUNICATIONS CONSULTANT & VISITING RESEARCHER, IHUB RESEARCH
THE MOBILE DEVICE, INNOVATION AND ENTREPRENEURSHIP
Embracing USSD and text to take the web (and brands) to non-smartphone users:
Case study analysis of how the most simplistic of messaging sessions is being utilised
Case study: taking Wikipedia to the masses
Case study: how Guinness are reaching new consumers
What does this tell us about innovation, USSD and non-smartphone users?
The rise of the next generation of entrepreneurs:
How a Ghanaian Start-Up is preparing for expansion into the international arena
The Saya story from concept to launch to relaunch
Life on the frontline of driving mobile innovation and entrepreneurship in Sub-Saharan Africa
Using the tools, data, products and services available to you as a mobile entrepreneur
Chairperson’s Closing Comments
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