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Main Conference Day 1 — Wednesday 12th February 2014


8.15

Registration, breakfast canapés and beverages

HOSTED BY


9.00

Chairperson’s Opening Comments

Mark Kaigwa

PRINCIPAL, NENDO VENTURES


THE LEADERS OF MOBILE SESSION


9.10

OPENING ADDRESS:
Key considerations on the future progress and development of the industry:

Collaboration, the roles of the stakeholder and the opportunities that exist

The current status quo
Accelerating progress for all the industry stakeholders
Considerations, collaborations, and consumers

Veronica Ogeto-Tchoketch

Head of Innovation, Safaricom



INTERACTIVITY SESSION

9.30

PANEL DISCUSSION

How Is The Ecosystem Developing?
What Are The Key Factors That Are Hindering Progress?
What Can Be Done To Accelerate Progress For All Industry Stakeholders?
What And Who Is Driving Greater Access And Enhanced Infrastructure?

This session will feature

Veronica Ogeto-Tchoketch
Head of Innovation, Safaricom

Dr. Bitange Ndemo
Honorary Chairperson, Alliance for Affordable Internet

Jose Henriques
Group VP Data, Airtel Africa

Mark Redman
CTIO, SMILE TANZANIA




10.10

How one of the world’s leading software companies are supporting local ecosystem growth

Cory Wiegert
Director of Product Management, Software Group – Africa, IBM




10.25

PANEL DISCUSSION

How is the ecosystem developing?
How are the big stakeholders collaborating with the rest of the industry?
What can be done to push consumers to adapt faster?
Where are the opportunities in the industry for SMEs to target?

This session will feature

Stephen Musoke
General Manager, ThoughtWorks Uganda

John Waibochi
CEO, Virtual City

SIMON KAHERU
CHAIRMAN, ICT ASSOCIATION OF UGANDA

Cory Wiegert
Director of Product Management, Software Group – Africa, IBM


INTERACTIVITY SESSION

11.00

PANEL DISCUSSION

The New Leaders of Mobile

This session will feature

Kariuki Gathitu
Founder & CEO, Zege Technologies

Newton Kitonga
Co-Founder & Chief Product Officer
WezaTele

Laban Okune
Founder, Ma3Route

Moses Kioko
Co-Founder, MobiDev Solutions


11.20

Morning coffee break


TOMI AHONEN SPECIAL ADDRESS


11.45

The near future of mobile:

Where is the opportunity?

Mobile trends and tipping points
Apps, mobile web and media
Messaging, voice and communications
Money and payments
Device universe from dumbphones to tablets to wearables
Augmented reality: when and how big?

Tomi T. Ahonen

Leading Mobile Consultant

HOSTED BY


12.30

Question & Answer Session


12.45

Networking lunch

HOSTED BY


MONETISATION — PRACTICAL PERSPECTIVE AND APPROACHES


13.40

Chairperson’s Opening Address

JOE MURITHI NJERU

FOUNDER & CEO, ZILOJO


13.45

Understanding and, therefore, taking advantage of the unique communications landscape on the continent:

A dissection of the digital media ecosystem, your audience, how to monetise it and why this will create a sustainable digital industry

Not everyone has a smartphone, but that’s no need to exclude them
Creating engaging campaigns, content and services that are truly audience appropriate
Let the focus be on how to actually monetise these digital channels

Tim Legg

Group Chief Executive Officer, Ole! Media Group & Managing Director, TEAMtalk Media


14.05

The rise of digital commerce in East Africa — what are the major factors driving and restraining progress?

One of the hottest topics across the continent – is 2014 primed to be the breakthrough year?

The rise of digital commerce in East Africa – what can be ascertained from the early development of the market?
The African mobile consumer – are they ready to purchase goods online?
Plans for the year ahead – what would help drive further adoption?

Nick Miller

MANAGING DIRECTOR, JUMIA KENYA


14.25

The practical element of monetisation – providing the apparatus to bridge the gap between mobile money and mobile/online transactions:

AWith mobile money so prevalent in the region how can online/mobile service and product providers incorporate it?

The issues with customer to business payments and why it’s a problem that needs to be solved for the good of the industry
The integration of mobile money into your payment process – why isn’t it as easy as it should be?
Verifying in real time, fraud prevention – an overview of how the hurdles to success can be overcome

Jones Mrusha

Founder, Jonsoft Group & Co-Founder, KINU Innovation Hub


INTERACTIVITY SESSION

14.45

Interactive Roundtable Discussions

14.55

Panel Discussions featuring

Tim Legg
Group Chief Executive Officer, Ole! Media Group & Managing Director, TEAMtalk Media

Nick Miller
MANAGING DIRECTOR, JUMIA KENYA

Jones Mrusha
Founder, Jonsoft Group & Co-Founder KINU Innovation Hub

SARAH MUDUKUTI
TELECOMMUNICATIONS CONSULTANT & VISITING RESEARCHER, IHUB RESEARCH


15.25

Afternoon Tea


THE MOBILE DEVICE, INNOVATION AND ENTREPRENEURSHIP


15.55

The Next African Success Story –
A Pragmatic Approach

TAHA JIWAJI

FOUNDER & CEO, BONGO LIVE


16.15

Embracing USSD and text to take the web (and brands) to non-smartphone users:

Case study analysis of how the most simplistic of messaging sessions is being utilised

Case study: taking Wikipedia to the masses
Case study: how Guinness are reaching new consumers
What does this tell us about innovation, USSD and non-smartphone users?

Jonathan Endersby

HEAD – SPECIAL PROJECTS, PRAEKELT


16.35

The rise of the next generation of entrepreneurs:

How a Ghanaian Start-Up is preparing for expansion into the international arena

The Saya story from concept to launch to relaunch
Life on the frontline of driving mobile innovation and entrepreneurship in Sub-Saharan Africa
Using the tools, data, products and services available to you as a mobile entrepreneur

Robert Lamptey

CEO, Saya


INTERACTIVITY SESSION

16.55

Interactive Roundtable Discussions

17.05

Panel Discussions featuring

Robert Lamptey
CEO, Saya

Jonathan Endersby
HEAD – SPECIAL PROJECTS, PRAEKELT

NDUTA MAINA
LEAD DIGITAL STRATEGIST, AIM GROUP

Taha Jiwaji
Founder & CEO, Bongo Live


17.35

Chairperson’s Closing Comments


17.45

The Mobile East Africa 2014 Poolside Networking Reception

HOSTED BY


VIEW TOMI AHONEN WORKSHOP DETAILS

View Main Conference Day 2 Agenda




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