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Main Conference Day 2 — Thursday 13th February 2014


8.15

Breakfast snacks and beverages

HOSTED BY


9.00

Chairperson’s Opening Comments

Anne Salim

Researcher, iHub Research


CLOUD COMPUTING — WHAT IT MEANS FOR MOBILE AND MESSAGING


9.10

Why utilising the public cloud will enhance your mobile service delivery:

African public cloud computing – it’s all about location, latency, enhanced service delivery and the regulator

Cloud computing defined and the issues surrounding the current landscape
Focusing on the back end infrastructure to improve your UX and why its location matters
The regulatory benefits – how health and financial services can take advantage

Adam Nelson

Founder, Kili


9.30

The transition from desktop to cloud – a discussion around the objectives and benefits:

Why is one of the leading platforms making the move?

Uniting the accessibility of FrontlineSMS with the scale and simplicity of the Internet
What’s this means for messaging in the complicated world of global connections
Striving for greater industry collaboration – why the cloud is only one factor to consider

Laura Walker-Hudson

CHIEF EXECUTIVE OFFICER, FRONTLINE SMS


9.50

Developing your enterprise mobile strategy through proactive engagement:

Why rich push notification and geolocation services in enterprise mobile apps are where you can derive real business value

Mobile as an enterprise priority – it’s time to embrace its ability to transform businesses and drive key client initiatives
Pro-active engagement with your customers and why the advantages of providing secure, rich and scalable cloud-based push services can significantly enhance your relationship
A look into the future – innovative solutions that can quickly transform simple push message into business engagements, with rich analytics

Girish Dhanakshirur

Master Inventor, STSM, Mobile Notifications & GMU Mobility, IBM


INTERACTIVITY SESSION

10.10

Interactive Roundtable Discussions

10.20

Panel Discussions featuring

Girish Dhanakshirur
Master Inventor, STSM, Mobile Notifications & GMU Mobility, IBM

Laura Walker-Hudson
CHIEF EXECUTIVE OFFICER, FRONTLINE SMS

Adam Nelson
Founder, Kili


10.50

Morning Coffee Break


COMMUNITIES, DATA AND ANALYSIS — WHAT YOU HAVE IN YOUR HANDS


11.20

Social Influence:

Power, Currency and Purpose

Nadeem Juma

Chairman, AIM Group


11.40

Fighting boredom | Promoting stardom & creating a sustainable long term business?

CASE STUDY – The redefinition of Ghafla!

TThe rise and growth of the site, why we made the changes we did
Our community and how it lead to the development of the business model
Plans to adapt for a more mobile future

Samuel Majani

FOUNDER & CEO, GHAFLA!


12.00

The short lived power of social media and the crowd – “digital flash mobs”:

What does the rise of the Kenyan “Netizen” illustrate?

Aggregating the power of social media – introducing the “Netizen”
3 key case studies illustrating the scope and power of the “digital flash mob”
Analysis – what do these outcomes mean for the tech community?

Simeon Oriko

COMMUNITY LEAD, OPEN INSTITUTE & CO-FOUNDER, JAMLAB


INTERACTIVITY SESSION

12.20

Interactive Roundtable Discussions

12.30

Panel Discussions featuring

Samuel Majani
FOUNDER & CEO, GHAFLA!

Simeon Oriko
COMMUNITY LEAD, OPEN INSTITUTE & CO-FOUNDER, JAMLAB

Frank Maina
CEO, Sponge East Africa

Nadeem Juma
Chairman, AIM Group


13.00

Networking lunch


NEW AREAS OF DEVELOPMENT


13.55

CHAIRPERSON’S OPENING ADDRESS

NANJIRA SAMBULI

RESEARCH MANAGER – GOVERNANCE & TECH PILLAR, IHUB


14.00

With a current average cost per transaction of 11.89% and $60 billion sent annually from the diaspora, IS THIS THE RIGHT TIME TO SHAKE UP INTERNATIONAL MONEY TRANSFER?

CASE STUDY – Introducing Redcore Interactive’s Remit.ug platform

The current international money transfer landscape put into perspective and why it’s due some disruption
Remit.ug platform – a service that makes sending remittances to mobiles, faster, cheaper, and more convenient to users
Initial results, feedback and reflections

Stone Atwine

Co-Founder & CEO, RedCore Interactive


14.20

Turning a traditional practice in African society on its head by utilising mobile technology:

CASE STUDY – The M-Changa story

he propensity to give, the need for transparency and the ubiquity of mobile phone technology and mobile money – why M-Changa ticks all the boxes
M-Changa – the development of an innovative start-up in East Africa
Putting this story into a wider ecosystem perspective

Kyai Mullei

CEO & CO-FOUNDER, MOBI CHANGA


14.40

South Sudan – analysis of insightful research into the mobile market, the end user and vendors:

The creative things that are happening in Juba

An overview of the South Sudanese mobile market
In the midst of the trouble there are creative digital stirrings in South Sudan
Trends, preferences, the rise of the consumer and how vendors are adapting

LEONARD KAMBONA

Business Development Manager, SMECOSS


INTERACTIVITY SESSION

15.00

Interactive Roundtable Discussions

15.10

Panel Discussions featuring

Stone Atwine
Co-Founder & CEO, RedCore Interactive

Kyai Mullei
CEO & CO-FOUNDER, MOBI CHANGA

LEONARD KAMBONA
Business Development Manager, SMECOSS

Evelyn Namara
Regional Manager – East Africa, Beyonic

Agnes Muthoni
Digital Banking – Business Development East Africa, Standard Chartered Bank


15.40

Afternoon Tea Break


16.10

Celebrating & Learning From Failure – A Special Interactivity Session

“The only real mistake is the one from which we learn nothing.” – Henry Ford


With confirmed contributions from entrepreneurs, strategists and consultants this unique session will delve into individual perspectives and experiences around the subject no one wants to admit to: failure.


Often the best lessons learnt are from a project or venture that didn’t work out and it is those that the delegation will be seeking out and discussing. The objective: to discuss and absorb.


16.50

MOBILE EAST AFRICA 2014 MOBILE APPLICATION COMPETITION

Returning for a third year, the MEA2014 Mobile App Competition will give 5 application developers the opportunity to demonstrate their work to the delegation. One of them will walk away with the coveted title.


17.30

Chairperson’s Closing Comments


17.45

The close of the Mobile East Africa 2014 main conference


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