HOW TO MAKE MONEY WITH MOBILE
Mobile visionary Tomi Ahonen will be delivering a full-day workshop on Friday, February 14th.
Considered by many to be the best speaker on mobile in the world, this is Tomi’s first time in East Africa and therefore this is an opportunity not to be missed. The knowledge transfer available on Friday 14th February will quite simply propel you and your organisation into 2014. It will take you on to a new level.
THE TOMI AHONEN WORKSHOPFRIDAY 14TH FEBRUARY 2014
Registration, Breakfast Snacks and Beverages
Part 1 – Environment
Industry metrics and projections
Mobile platforms and market shares
End-user customer insights
Africa versus Western comparative numbers
MORNING COFFEE BREAK
Part 2 – Mobile Service Creation
Escaping the fixed place
Expanding the opportunities of time
Enhancing the user’s experience
Expending financial resources
Empowering gadgets and technology
Part 3 – Mobile as Media Platform
Mobile as 7th mass medium
Mobile as advertising platform
From advertising to marketing
Loyalty and churn
AFTERNOON COFFEE BREAK
Part 4 – Revenues
The six business models of mobile
Subscriptions and purchases
Fun with freemium
Role of virtual goods and currencies
Going for gamification
CLOSE OF WORKSHOP
But just who is Tomi Ahonen?
Tomi was born in Finland and joined Nokia in the 1990s, where he was instrumental in putting the internet onto mobile networks. Tomi created the world’s first fixed-mobile service bundle; set the world record for taking market share from the incumbent; and created the world’s largest multi-operator billing system.
He relocated to Hong Kong in 2001 and now helps Fortune 500 companies define their mobile strategies. A seasoned presenter, Tomi has spoken at more than 300 conferences in over 60 countries and his cumulative audience totals over 100,000 people. He’s the author of 12 bestselling books on mobile and digital communities, and in 2012 Forbes ranked him “the world’s most influential expert in mobile”.
In short – this is a unique opportunity to spend a day with a man that has spearheaded the development of the mobile industry from its infancy. That’s before 3G existed, before the iPhone, before MMS, before mobile money, before the app ecosystem had even been considered.
If you take your individual personal development seriously, then don’t miss this day. Be sure to come with plenty of space on your hard drive as you’re going to need it.
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